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Poster De Conférence Année : 2023

Wines for tomorrow: what is the potential consumer acceptability?

Résumé

In the climate change context, wine industry is source of proposals to help producers’ adaptation. One of the major challenges is to move from the current grape varieties to new ones. The aim of this study is to evaluate the consumers’ acceptation of three new varietal adaptations. For this purpose, 65 French consumers from Lyon were recruited to carry out six pairwise preference tests composed of two sets (red and white) of three pairs of wine samples, one pair corresponding to a single adaptation. For example, a pair was composed of a Gamay wine (from current grape variety) and a Gamaret wine (from adaptation grape variety). For each pair, the selected wines came from the same area, producer, and vintage. Then, twenty participants were called back to conduct focus groups to better understand the importance given to the grape variety in their current and future wine choice, purchase, and consumption. Results showed that only one varietal adaptation was preferred by consumers in contrast to current grape varietal wines. These results could be explained in terms of a greater familiarity of consumers with the wine selected. Focus groups data showed that consumers were indifferent to the question of grape variety but not to that of appellation. The most important criterion finally remains hedonic combined with a strong demand of clarity and transparency about any production changes. This exploratory work highlights the richness of information provided by combining quantitative and qualitative approaches. Questioning consumers on their future expectations seems to be crucial to better guide professional current strategies. These first results revealed a discrepancy between the concerns of professionals and consumers regarding the grape variety and need to be confirmed with other consumers panels.

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Dates et versions

hal-04207013 , version 1 (18-09-2023)

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  • HAL Id : hal-04207013 , version 1

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Méven Otheguy, Diyane Bakate, Dominique Valentin, Carole Honoré-Chedozeau. Wines for tomorrow: what is the potential consumer acceptability?. 15. Pangborn Sensory Science Symposium, Aug 2023, Nantes, France. , 2023. ⟨hal-04207013⟩
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