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Article Dans Une Revue Journal of retailing and consumer services Année : 2022

When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers

Caroline Ardelet
  • Fonction : Auteur
Nathalie Fleck
  • Fonction : Auteur

Résumé

In the context of sharing services, this research examines how ambient scent can improve the perception of the presence of other sharers. Four experiments conducted in real conditions (open-plan workspaces, car-sharing services, rail-stations, and library) show that the diffusion of a clean scent promotes positive attitudes toward sharing space with others. Three alternative explanations are assessed: 1) perceived cleanliness of the space; 2) other users' behaviors; and 3) user's mood. The results indicate that throughout the four experiments, the effect of scents is mediated only by the positive mood induced by the scent.
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hal-04210965 , version 1 (22-07-2024)

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Caroline Ardelet, Nathalie Fleck, Julien Grobert. When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers. Journal of retailing and consumer services, 2022, 68 (103051), pp.103051. ⟨10.1016/j.jretconser.2022.103051⟩. ⟨hal-04210965⟩
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